News Item: : THE FUTURE FOR AFFILIATES IN MOBILE MARKETING
(Category: The future of affiliate marketing)
Posted by joginvik
Saturday 10 March 2012 - 14:22:20

THE ONGOING GROWTH of the mobile Internet market has been fuelled by the spread of tablet computers. Indeed, the mobile market is expanding every day.

More and more tablets are in use and we are becoming accustomed to using our mobiles as portable gateways to the Internet. It cannot be denied that the use of the mobile or Smartphone is increasing and is used for more complex things than before, especially with the new possibilities created by faster Internet connections and a better user experience on mobile devices.

Despite the fast market growth, many companies still fail to pay sufficient attention to their mobile users. Therefore, there are still great opportunities for affiliates and operators to position themselves as a specialised portal or website.

The two perspectives on mobile SEO

There are two basic trains of thought in how to carry out mobile SEO which divide the approach fundamentally:

The one sub-domain SEO camp

The followers of this camp believe that one URL should be served to mobile and desktop users equally. The visible design will differ between devices through the use of stylesheets to improve the experience of the user, but the content will remain the same.
This approach is obviously easier to develop than two separate sites. One of the main arguments in favour of this version is that link building only has to be done for one URL instead of splitting it up.

The mobile sub-domain or domain SEO camp

The followers of this camp believe that a separate URL will serve mobile users best. Probably one of the biggest myths about this approach is that if you feed Google two different versions of your webpage, the mobile page for mobile visitors and the normal page for normal visitors, it will believe that you are cloaking. If you are consistent in what you are doing, you will not have any problems:

Mobile visitor > mobile webpage
m.mydomain.com

Google mobile bot > mobile webpage
m.mydomain.com


... and

Normal visitor > normal webpage
mydomain.com

Google bot > normal webpage
mydomain.com


The followers of this camp also believe that there is no evidence of a reduced ranking of mobile websites as a result of the splitting up of the link building.

If you do none of the above, your website still will be shown on mobile devices but in a way that you have not influenced - in fact, your code will be ‘transcoded’ to serve the individual device. In this ‘transcoding’ process, your design is likely to be changed in a way that might worsen the user experience which obviously results in higher bounce rates and shorter visiting times, which have an influence on your rankings.

Mobile user expectations

Mobile users search differently; the typed searches are shorter and differ significantly from desktop searches. Besides the search queries, the user expects mobile optimised content (some analysis speaks of a 75 percent higher rate of engagement per visit). By serving the users’ needs, you also help your rankings and your conversions.

Both approaches might serve your users’ needs and it has to be decided individually for each website which approach is the most appropriate.

Outlook

Mobilise your content or get separate content for your mobile users now to be prepared for future developments. Use the basic principals of desktop SEO to build your mobile website as they are fundamentally the same. By starting now, you will gather important data to develop future strategies and open future markets. In some countries, there are more mobile Internet users than desktop Internet users, due mainly to problems with infrastructure.

Mobile payment solutions are developing rapidly and should be monitored closely. The development of HTML5 websites to provide dynamic content such as games is becoming more and more important, especially as Adobe recently stated that the development of Flash for mobile will be halted. As Flash, naturally, is not the most prudent platform to be search engine optimised, HTML5 will provide developers a lot more possibilities to do so.


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