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SEVEN REASONS WHY SEO AGENCIES ARE DEAD
THE TITLE IS a bold statement indeed and it doesn??™t just relate to SEO agencies; it applies to the fundamentals of the agency model itself. Having worked in a couple of the largest online marketing agencies, there are a few things I know about them.

As such, I think it??™s worth sharing my thoughts on why both operators and affiliates in particular should be careful when hiring a traditional agency to deliver an online marketing strategy whether it??™s SEO, PPC, online PR, mobile, design, conversion optimisation or any discipline for that matter.

The model is fundamentally flawed and for this reason I always advise my friends within this industry to avoid agencies at all cost.

Based on my experience, I??™ll walk through the first four major problems with most if not all search marketing agencies, and continue with the final three in the next issue.

1) Vendor lock-in - aggressive client retention

Great for the agency, really bad for the client. Did you read your contract carefiilly? Do yo...[more]

zero visibility   online marketing strategy   design conversion   quality score   marketing agencies   

Posted on Monday 25 June 2012 - 15:09:38

iGaming tags: zero visibility

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