THE TITLE IS a bold statement indeed and it doesn??™t just relate to SEO agencies; it applies to the fundamentals of the agency model itself. Having worked in a couple of the largest online marketing agencies, there are a few things I know about them.
As such, I think it??™s worth sharing my thoughts on why both operators and affiliates in particular should be careful when hiring a traditional agency to deliver an online marketing strategy whether it??™s SEO, PPC, online PR, mobile, design, conversion optimisation or any discipline for that matter.
The model is fundamentally flawed and for this reason I always advise my friends within this industry to avoid agencies at all cost.
Based on my experience, I??™ll walk through the first four major problems with most if not all search marketing agencies, and continue with the final three in the next issue.
1) Vendor lock-in - aggressive client retention
Great for the agency, really bad for the client. Did you read your contract carefiilly? Do yo...[more]
