Pinterest is the latest darling of the social media world. It has grown from a niche network to a behemoth in a matter of months, being the fastest standalone site in history to reach more than ten million monthly unique visitors. In fact, it is now so popular that agencies such as Experian Hitwise and Visual.ly have reported measurements to the effect that only Facebook and Tumblr have more social media time on site per user (420 minutes and 150 minutes respectively to Pinterest’s 98 minutes). It has grown over 40 times in the six months to the end of December 2011 and in February 2012, the site’s unique registrations were close to 18 million.
What is Pinterest?
Pinterest’s success is based on the simplicity and popularity of‘sharing’, and in particular sharing images and photos. Sites are becoming increasingly visual over time, timelines and newsfeeds in Facebook are dominated by imagery, Instagram and Tumblr have created an entire generation of amateur photographers and even...[more]
