| US, Singapore and Hong Kong MARKET SNAPSHOT |
The market data reports from Experian Hitwise give us a structured breakdown of the target audiences within some of the major international markets. This issue, in tandem with our feature on emerging markets, we look at the latest from the US, Singapore and Hong Kong.
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| target audiences experian international markets emerging markets tandem |
| Posted on Thursday 26 July 2012 - 17:55:22 |
| Five SEO tips to conquer the French market in 2011 |
| IT IS NO SECRET that with the recent European gaming legislation, the online gaming market in France has been on a constant uptrend. To reach 'top of mind' positioning within French target audiences, online gaming companies should endeavour to reach top positioning on search engine results locally, increase their presence on social media platforms and ensure they speak the same language as their target audiences. France, generally being a very competitive market, has offered fantastic opportunities for online gaming companies in 201 ?? and the market promises further growth in 2 011. By way of example, blackjack-related search terms were up 20 percent year-on-year over Christmas (2010 Vs 2009) and casino-related search terms were up ten percent year-on-year over the same period. Due to the competitiveness of the French market, it is important for online gaming companies to be up-to-date with the most recent trends in search. In France, Google has 95 percent dominance, around six to seven...[more]
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| google maps target audiences gaming legislation media platforms european gaming |
| Posted on Tuesday 03 May 2011 - 11:31:34 |
| US and the UK MARKET SNAPSHOT |
| The latest market data from Experian Hitwise gives us a structured breakdown of the target audiences within some of the major international markets. Here, we assess the demographic data sets that can better inform us about the gaming consumers affiliates regularly market to. THE WEBSITE AND industry demographic reports from Experian Hitwise provide iGaming companies with an analysis of the consumption of industry products by country, sub-regions within those countries and a profile of the consumers visiting their sites. The latest report is cast over a four week period ending on July 2, 2011, and details activity for the gaming markets in the US, UK, Australia, Hong Kong and Singapore. Here, we access the landscapes in the US and the UK.   DOMAIN VISITS SHARE 1 Lottery Post www.lotterypost.com 4.22% 2 Florida Lottery www.flalottery.com 4.13% 3 FreeSlots www.freeslots.com 4.09% 4 Pennsylvania Lottery www. palottery.state.pa.us 3.60% 5 NY Lottery www.nylottery.org 3.48% 6 King.com www.king.com 3...[more]
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| demographic data sets target audiences gaming markets experian hitwise |
| Posted on Wednesday 06 June 2012 - 14:01:20 |
| INTERNATIONAL DEMOGRAPHICS |
| The latest market data from Experian Hitwise gives us a structured breakdown of the target audiences within some of the major international markets. Here, we assess the demographic data sets that can better inform us about the gaming consumers affiliates regularly market to. THE WEBSITE AND industry demographic reports from Experian Hitwise provide iGaming companies with an analysis of the consumption of industry products by country, sub-regions (counties/states/provinces/cities) within those countries and a profile of the consumers visiting their sites. The latest report is cast over a four week period ending on August 2, 2011, and details activity for the gaming markets in the US, UK, Australia. Hong Kong and Singapore. Here, we will concentrate on the UK and US markets. USAccording to Experian Hitwise data, the US online gambler is more likely to be male, over the age of 55, earning $30,000 to $60,000 per year and is likely to live in any of California (10-20%), Texas, Florida, New Y...[more]
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| credit risk assessment demographic data sets target audiences international demographics consumer demographics |
| Posted on Thursday 01 March 2012 - 14:05:23 |