With the saturation of search marketing in online gaming, and the clampdown on US players, the world of social media is becoming more alluring to gaming companies and online marketers who must fight for every depositor. However, if you don't know what you are doing the cost can be immense and the return small.
THE IDEA that you can only profit from branding in the stream is a fabrication made by those who have likely attempted and failed to tame the beast. The creative marketer can, and will, benefit from social media, like any marketing channel, if they can leam that the social user is simply a different style of customer.
There are basically two places I have not seen a company in gaming completely dominate:
1) Social content 2) Facebook
"That is not to say that there are not gaming companies doing amazing jobs. It is simply to say the space is still uncluttered, and ripe for creative companies to begin to draw players.
Social content
When I talk about social content I am speaking about wh...[more]
