social signals

MICRO-NETWORK STRATEGY
Panda changed a lot for website owners. The idea of content being ‘king’ became a completely new concept. It wasn’t just enough to create content for the sheer purpose of having it. Content now, in order to have value for search, needs to be rich, useful and generate traffic.

WITH THE LOCALISATION, personalisation, and recent freshness changes to its algorithm, Google is moving to a place where it values not only high quality content, but how that content is shared, the traffic it generates and the categorical relation to the site.
Content mega-mortals with mixed categorisation saw the biggest hits in Panda and that is not without reason. Google wants clear categorisation - it yearns for a social graph as clear as a link graph.

Another clear reality is that the social media community does not want to share thin layers of content over monetised intent. Tons of traffic lies out there for the marketers willing to look outside of their normal channels.

Building a micro-network

Step one

Br...[more]

social signals   social outreach   quality portals   thematic categories   topical themes   
Posted on Tuesday 06 March 2012 - 18:25:49

SEO is dead... long live SEO!
Recently, there has been an outcry over Google’s announcement that it can detect link networks and is actually in the process of de-indexing them. Indeed, the warning signs were there for all to see in the Google Webmasters Tool: “Google Webmaster Tools notice of detected unnatural links to http://example.com/” with Google stating, “... turning off a method of link analysis that we used for several years.” So the question is: ‘is everything now changing?’

When Google started the revolution in its ranking algorithm, it was using links as recommendation signals for the webmasters and, therefore, as the main ranking criteria. That approach still exists today.

In my opinion, the future of SEO will remain rooted in the concept of recommendation or voting (the most recommended site for a topic should be number one), alongside factors such as accurately providing the up-to-date information the user is searching for.

What might change with time is the data used for the recommendatio...[more]

social signals   internet landscape   link networks   webmasters tool   digital marketing   
Posted on Thursday 26 July 2012 - 13:26:03

iGaming tags: social signals