IN ASSESSING THIS, there are a few questions that come to mind: where to look for the affiliates, on which websites to recruit them, whether it??™s worth spending marketing budget on attending affiliate conferences and if there is an automated way of recruiting affiliates. All of these parameters point to a single question: how does a merchant effectively recruit affiliates into its partner program in order to increase revenues?
To offer affiliates an insight into the other side of the coin, here are five effective ways I would specifically highlight that operators look for when identifying affiliate partners:
1. Use of social media
Spend some time daily on social media when searching for affiliates; choosing the right social media channel is particularly important here. Pay special attention to the geographical area of the affiliates you target. Recent studies indicate that the use of social media channels varies from country to country heavily depending on the nuances of language and cu...[more]
