The concept of community plays a significant role in defining the online bingo offering, and its growing importance can be seen spreading through the wider iGaming industry.
The value of a strong community
Creating a strong, active player community can have huge benefits for your business, whether you are an affiliate or an operator. One of the most coveted of these is loyalty, which refers to the frequency with which users return to your site. Strong player communities create incentives for users to come back, whether it be to get updates, ask questions or simply to participate in the ongoing dialogue. A second benefit is degree of involvement, which is slightly less tangible, and can be defined as creating an emotional tie between your users and your website. The more often your users find something funny, touching, useful, helpful or provocative, the more emotionally involved they will be with the site, which builds your brand by making it more 'top of mind'. In thriving player commu...[more]
