AT THE LONDON Affiliate Conference, Gaffg.com hosted an affiliate coaching panel along with two SEO specialists, Frank Hohenleitner from Searchmetrics.com and Kay Schaefer from ksom.es. I focused on the design, marketing and conversion rate aspects of the submitted affiliate sites. Frank and Kay both focused on the on-page SEO issues as well as analysing their rankings and link building efforts using the Searchmetrics tools.
That said, we did have a few affiliates ask us about our coaching services and one of them happened to be from ThePogg.com. They were looking for suggestions to take their site to the next level in terms of branding as well as SEO and profitability. The current site as it is now is off to a good start with lots of unique content and detailed reviews. In addition to that, they already have their Unique Selling Points (USPs) established which are statistical analysis of casino games and player complaint resolution. The player complaints service has been done before bu...[more]
