FIRST OFF, SOMETHING you certainly should already know is that it??™s a tough industry, easily one of the most competitive for search engine results page (SERP) space that exists. But don??™t let that put you off; as long as you??™re willing to put the work in there??™s no reason why you can??™t still succeed, and the reason it??™s so competitive is because it pays so well, so it??™s more than worth it.
Brand building
Branding has become of utmost importance with regards to organic search, from social presence to branded links. For a newcomer site this will be especially important; it??™s all about trust and in the eyes of Google, branding means credibility. You need to choose a domain that you can build a brand around then start getting your name out there with social and PR pushes.
Content - things are different now
Since the first Panda update back in early ??????, you now need to offer real value to the users. You can??™t just have a website or web page doing the same as everybody else,...[more]
