AS THIS ISSUE straddles two years that may prove defining for the fortunes of affiliates doing business in the regulating European market, we open discussion on just what the future will hold for affiliates in regulated markets, not just here in Europe but also in a theoretical US market - although this still seems some way from fulfilment.
We also explore an offshoot of regulating markets - convergence - and in this case, a converged terrestrial and online landscape that will imply as much challenge as it will opportunity for affiliate partners. In addition, we play soothsayer to desktop SEO, social and mobile marketing as well as hearing from the affiliates themselves on the trends likely to affect their specific product verticals.
For affiliates and their traditional business practices, these are clouds gathering on the horizon, and amongst them, preparation needs to be made to navigate with the evolving tide, rather than allowing strategic opportunities to become obstacles....[more]
