ACCORDING TO THE OXFORD DICTIONARY, an affiliate is someone who "is adopted as a son", and who is officially allowed to join a selected group. Consequently, any relationship with an adopted affiliate must implicitly be a good one. That said, although a good relationship between online gambling operators and affiliates is imperative for the success of both parties, there are often adjustment issues involved on both sides before the adoption is successful. This is particularly the case in the heavily regulated and fragmented online gambling sector, where affiliates are increasingly required to adjust and stay abreast of political and legal developments across Europe, rather than simply hold affiliate status. In other words: the more established, 'reputable' and regulated online gambling operators (are forced to) become, the more professional and legally aware their adopted affiliates must be.
Gambling affiliates have, of course, come a long way from adoption to being one of the main contr...[more]
