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mobile strategies

DEVELOPING A MOBILE iGAMING STRATEGY
THE QUESTION USED to be ???How many people own a Smartphone???? Now, it??™s rapidly changing into ???How many people don??™t???? Smartphone usage has exploded in recent years, with an estimated 43.8 percent of the UK population owning one at the end of 2011, and Ofcom predicting that six in ten Brits will own a Smartphone by the end of 2012.
As an affiliate, there are three main areas that you need to focus on:

??? Usability
??? SEO
??? Mobile-friendly gaming sites

How does this relate to mobile gaming?

Business developers within the gaming sector are now past the point of just considering mobile strategies but need to be effectively implementing them NOW to maximise potential consumers from this sector. Simply transferring a desktop campaign to a mobile isn??™t the most effective way to gain an audience. Affiliate marketing can be much more effective on a site that has been created specifically with mobile handset resolutions in mind, rather than merely the same site used for a desktop camp...[more]

mobile strategies   business developers   gaming sector   uk population   desktop user   

Posted on Monday 25 June 2012 - 16:41:39

iGaming tags: mobile strategies

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