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mobile consumers

CAN TOUCH THIS
IT WAKES ME up. It connects me. It informs me. It entertains me. It fulfils a somehow inexplicable urge to catapult birds onto pigs.
If you??™re like me, your life is increasingly ruled by mobile phone consumption.

It??™s our media snack: we use it for tasks, urgency and to help us through countless and fleeting instants of boredom. It??™s always there, always on, ever ready to serve our exponential hunger for information and entertainment for little more reward than a daily charge and a weekly polish.

To celebrate Virgin Games launching its mobile casino, let??™s have a look at our pocket friend in the context of online gaming.

Why mobile? Why now?

In the early ???noughties??™, in the serene setting of a Canadian golf resort, I attended Microgaming??™s unveiling of the Spin3 mobile casino product. Every year since then, I??™ve heard rallying shouts about mobile being the next big thing in gaming - ???Next year I tell you... this time next year, we??™ll be millionaires!???

In retrospect, it ...[more]

mobile consumers   market consolidation   device os   virgin games   m commerce   

Posted on Thursday 08 March 2012 - 17:30:46

iGaming tags: mobile consumers

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