AB TESTING is a method of marketing testing widely used in the iGaming industry by operators to evaluate various elements of their webpage, such as registrations, marketing tools and landing pages. The value of A/B testing, also known as split testing and bucket testing, is equally important to your affiliate site, and yet is often underutilised. The goal of A/B testing is to increase your response rate and as an affiliate in a competitive field, this is paramount If you have already incorporated A/B testing methods in your affiliate business and keep this as a recurring activity, then you have begun to identify areas of your online business that yield the best results for your specific end goal.
Testing really isn't an option in affiliate marketing. It's a must. It's what allows you to repeat what works and avoid costly mistakes. Here's a guide to introduce you to A B testing, and help you begin to yield your best affiliate marketing results yet.
