WE HAVE ALL become accustomed to using the normal marketing channels to promote our products. Most of us, operators and affihates alike, still make predominant use of email marketing, banners/media buys and the like to attract new customers, but are these marketing channels getting the right message across efl??ctively. using the latest developments in technology?
I don't know about you but, personally, I get a number of emails everyday from sites I haw subscribed to (and others I didn't) and the reality is that even on the best of all days I may, if I'm lucky, open a maximum of ten percent of these emails. So it's a fact that 90 percent of emails I receive from subscribed services go unnoticed and even when I do open an email... that's just the start; it takes much more effort to convince me to part with my hard-earned cash.
Nowadays, there are a number of specialised email marketing firms that help companies maximise email open rates and the conversion rate thereafter, but the fact is ...[more]
