GAMING AFFILIATES AND THE SPANISH MARKET |
IN ORDER TO talk about gambling/ gaming affiliates in Spain it is probably useful to outline a few facts about the general online trends of the country itself. The main audiences for online gaming in general are the so called 'x-generation'; born between the 70s and 80s and typically between 30 and 40 years old. This age group usually represents between 35 and 40 percent of the overall market and is essentially the primary target audience. The *y-generation', typically born after :: m accounts for roughly 25 percent, even though almost half of this age bracket are restricted from registering due to the fact that they are not yet old enough. The 'baby boomers', referred to as those born before 1970, usually account for 30 percent of the overall market with the exception of less developed countries. There are a few factors which make the msh gaming market different and these mainly consist of the following: ...[more]
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male female ratio   target audience   primary target   impact of branding   higher man    |
Posted on Tuesday 14 February 2012 - 16:03:30 |