Here, we examine the industry??™s first in-play betting report, carried out by GamblingData, which provides a unique insight into the companies at the forefront of the real-time wagering phenomenon that is driving huge growth across the sector
IN BECOMING THE new battleground on which sportsbooks now compete against each other both online and via mobile, in-play betting has established itself as the key revenue driver for most, if not all adoptive sportsbetting operators. However, until recently, there had been little independent market research that could allow us to better understand the impact of this dynamic market trend on the nature of betting and the strategies that operators now implement as a result.
The first research of its kind to surface was released in September 2011, published by GamblingData in conjunction with Sporting Solutions. The ???In-Play Betting Report??™ sought to examine the growth of live betting in two parts: a qualitative analysis of the in-play offering of f...[more]
