For operators and affiliates resident in the relatively safe harbour of the regulating European market, the search for emerging markets has been pulling industry focus both East and West as both Asia and Latin America continue to develop as potential markets for forms of regulated online gaming. In 2012, the re- emergence of the US market has all but dominated the sector??™s appetite for new territories, but business focus is far from isolated to North America. This issue, we take a look at the latest from the emerging markets of Asia and the US, and attempt to gauge the opportunities and challenges that lie in wait for marketing affiliates.
The re-emergence of a major market force
It is perhaps inaccurate to refer to the United States as a ???re-emerging??™ market. The one thing that the various state regulatory frameworks currently being assembled will not permit is a return to the good old days when America was the biggest and greyest cash cow around. Regulation and legalisation will ...[more]
