gaming revenue

FORMING AN AFFILIATE RELATIONSHIP WITH US LAND-BASED OPERATORS
WITH NO LEGAL framework in place for the type of relationship that a licensed US operator can have with affiliates, this is an area of their marketing that has not received much attention. Many operators that we speak to are unsure of the definition of an affiliate and, in too many cases, affiliates are seen in a negative light. For those that do understand the value, the majority don??™t know where to start; how to find affiliates, what they need, how to manage them, and they certainly have no idea on how to compensate them.

Lest you think that this discussion on affiliates is premature, not only can (and should) land-based operators be using affiliates to drive traffic into their casinos today but, in my opinion, the affiliate community itself needs to be proactive in this regard so that it is not left out of the equation. If the casino operators understand the true value of affiliates to their land-based and proposed online operations, their ability to extend their brand and their re...[more]

gaming consultants   gaming revenue   interactive gaming   marketi   casino operators   
Posted on Saturday 28 July 2012 - 11:52:12

THE HERE AND NOW
Let's start with the background to your affiliate program and how it directly benefits your overall business.
We started the affiliate program in November 2005 and, since then, we have been welcoming new partners every day. In addition, I believe that part of the reason behind the program??™s success are the family values that are employed throughout every sinew of the company. Integrity and openness is very apparent resulting in people being very secure about where they stand both within the company and as a strategic partner.

In terms of how it has affected the business, with the aid of our affiliate program partners we have managed to significantly increase brand awareness in recent years, establishing the bet-at-home.com brand as a reliable partner in the gambling industry. The program therefore makes a significant contribution to the continuation of our growth curve.

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bet at home   growth curve   gross gaming   gibraltar   gaming revenue   
Posted on Saturday 28 July 2012 - 11:46:35

iGaming tags: gaming revenue