KEYWORDS, EXCLUSIVE OFFERS and link building: these are often terms you will hear when speaking to an affiliate marketer about how they build and sustain their online business. Other prevalent terms you may not be told include Black Hat SEO, (spam-like) email marketing and link farming.
However, when it comes to ???social media,' it seems that gaming affiliates have only just started to explore this avenue, if at all. Social media is alive and well. We see this walking through any number of stores, with the constant reminder to ???follow??™ the brand on Twitter or ???Like??™ their Facebook page. We unknowingly participate by reading reviews, usually on our favourite social network, about the next product or service we purchase. It is fair to say, social media is here to stay.
So what does this mean to a gaming affiliate? Well, I believe there are many opportunities to be had. With the social shift, Google has adjusted it??™s algorithm to suit. Social proof (or social relevance) is now ac...[more]
