These are just a number of ways companies are making use of social media. As time evolves there will always be new and innovative ways to reach consumers. But consumers are much more aware of online tricks and traps and consumer psychology dictates that real 'word of mouth’ marketing efforts are the most effective.
Facebook
When you think of social networking, the first word that springs to mind is Facebook, and for many people Facebook is social media. Indeed, its numbers are staggering; the company boasts in excess of 800 million users - bringing its global penetration to ten percent of the entire world population. In the UK, Facebook numbers peaked in July 2011 with 30 million users, and Ofcom’s 2011 Communications Report outlined a 46 percent take up rate of social networking for all UK Internet users, driven primarily by this platform. Yet, while Facebook marketing activities should be included as the core part of any plan, there is a massive and widespread misconception that a...[more]
