Since its inception, the live casino industry has provided numerous advantages to players that weren't previously available with standard RNG Flash casino offerings.
WITH LIVE casino games, not only does the element of 'live' add an extra buzz to the gameplay. but the player can also build a bond with a particular dealer, and see with their own eyes that the results appear to be fair, rather than relying on statistics provided by the actual casino. This results in increased brand loyalty meaning that players have a higher average value than they do at a Flash-only casino. It is not surprising, therefore, that this has captured the attention of some of the industry's top affiliates.
In a classic case of'adapt or potentially be left behind', affiliates have had to decide the most effective way to optimise general and targeted traffic to convert for these brands. Some have just thrown a live casino in their homepage bonus table, while others have added a hastily assembled live casino page....[more]
