AFFILIATE DATA CENTRE EUROPEAN MARKET SIZE


European Onshore Market 2011


H2 Gambling Capital - Commercial Activity Domestically Licensed
Al Dala fe Gross Win in Ђm - Sportsbetting, Casino, Poker, Bingo (No Lottery Products) Europe Only.


European Onshore Market 2011

THE DATA SET provided for 2011 details the commercial activity for domestkaDy licensed gaming operations in the European market and does not include offshore activity in pre-licensing countries such as Spain and Greece but does incorporate onshore monopoly activity exduding lottery, as highlighted by Sweden's share of the market.

Market share for 2011 sees the biggest regulated markets, France, Italy and the UK accounting for the majority of voice with the monopoly state in Sweden also making up for a significant portion.

Italy enjoys the largest market share with 36 percent of the market, with France accounting for a quarter at 24 percent and the UK totalling just 15 percent (onshore activity only).

The gross win per market is calculated using casino, bingo, poker and sportsbetting and does not include lottery products. What we can see from this is that the European onshore market in 2011 is worth close to €2 billion. Italy makes up the majority of this figure with gross win of €707 million, with France €466 million, the UK at €295 million and Sweden not far behind on €225 million. The 14 percent grouped together as 'other' account for the remaining €287 million.

European Onshore Market 2014

The second data set looks at projected figures for 2014, and considers and includes all UK and Ireland player activity on the assumption that a consumer based tax and licensing system will be in place by then. Again, no state lotteries are included in the results.

The noticeable change is the increase in the UK's market share relative to the markets of Italy and France as it claims the majority share of 26 percent over Italy's 23 percent and France's 14 percent. Sweden's market share also plummets down to 3 percent whilst Ireland, Spain (both 6 percent), Denmark (5 percent), Finland (4 percent), the Netherlands (3 percent) and Greece (2 percent) all make entries into the market data.

European market size by gross win in 2014 is estimated to be €7.7 billion, largely made up by the three major markets from 2011. The UK, including onshore tax and the licensing of offshore servers, accounts for more than the entire 2011 market at €2 billion, with Italy close behind on €1.7 billion and France coming in at just over € 1 billion. The regulating market in Spain is next at €455 million gross win just ahead of Ireland (€453 million,) Denmark (€391 million) and the monopolies in Finland (€304 million) and Sweden (€274 million - only a €49 million increase from 2011). The Netherlands and Greece (€228 million and €188 million respectively) are next with the remaining Ђ621 million being split between smaller markets.

The forecast does appear to correlate with the widely held assumption that Spain will be the next biggest iGaming market in Europe although, on these figures, Ireland and Denmark are close behind. The total market is expected to grow by Ђ5.743 billion over the next three years, much of this being accounted for by countries currently in stages of pre-regulation and the maturity of regulated markets.

 
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