BETFAIR UNVEILS REV SHARE FOR MOBILE


Five percent share


BETFAIR HAS ANNOUNCED that it will begin offering third-party developers a five percent share of the revenue generated from their Betfair-integrated mobile products.

The recently floated exchange announced the launch was to "stimulate and support innovation in the fast moving mobile betting industry and to increase the amount of high quality mobile applications available to its customers," according to its official release.

Betfair's Exchange platform has been open to third-party developers since 2005, but this represents the first time a revenue share deal has been introduced.

The company's Sports API (Application Programming Interface) has led to over 100 third-party products being built and used by several hundred thousand Betfair customers over the past five years.

Betfair's Head of Platform Strategy, Tom Johnson, said: " Betfair is excited about the future potential and growth we've already seen in mobile betting and we're keen to work with our developer community to build more high-quality mobile products for our three million customers to use.

"The combination of the open nature of our Sports Exchange and the strong existing relationships we have with our developers has ensured that Betfair supplies products that not only push the boundaries of quality and innovation but ultimately provide our customers with the betting experience that they want. We're confident that this new revenue share deal will further improve our product offering, our partnerships with our developer community and the experience of our customers."
 
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The Betfair Casino


The Betfair Casino is the only casino where there is a zero house-edge lounge.


The Betfair Casino is the only casino where there is a zero house-edge lounge. The company is calling it the Zero Lounge: an area where the games have 100% returns to player. For roulette they have removed the zero.

This is an unprecedented move which other operators will be watching with interest – it goes against everything that casinos have been trying to do over the years – increase the edge!

The idea is that they get more customers with a higher turnover. Players will also have to observe basic strategy on Blackjack, Jacks or Better and Baccarat to take advantage of the zero edge – which we know not all players will do – this creates a small margin for Betfair – very clever!

Betfair Casino offers two great casino lounges, the Zero Lounge and the Main Lounge. The Main Lounge offers the usual casino fare with the reliability of a major online gambling company behind it. It’s the Zero Lounge that makes Betfair so different. The Zero Lounge is the first casino with zero house edge on every game. The return to players on all zero games is 100.0 per cent.

Betfair Casino Games Demo on Youtube.com

Casino Example:




Betfair TV advert:



http://www.betfairpromo.com/movie-manager/popup.php Betfair Movies

Betfair Casino
Betfair Casino is the only online casino with no house edge and that means the odds on you winning at Betfair are greater than anywhere else. Betfair Casino offers two great casino lounges, the Zero Lounge and the Main Lounge. The Main Lounge offers a huge range of the newest and most exciting games making it one of the most diverse and best value casinos on the web.

Betfair prides itself on offering a unique service. The zero lounge continues that tradition by offering the only casino where games can be played with no house edge.

If the zero lounge doesn't have the game that you want to play, visit the Betfair main lounge. The main lounge offers fantastic player bonuses and unbeatable offers only available to Betfair Casino customers.

 
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