LADBROKES MAKES SPORTINGBET APPROACH


The board has previously set out a clear organic strategy for Ladbrokes




LADBROKES HAS CONFIRMED that it is back on the acquisition trail by making a 'highly preliminary' approach to purchase rival sportsbook and gaming operator Sportingbet.

Rumour had it that Ladbrokes was interested in purchasing its rival for up to /460 million while its official announcement sent shares in Sportingbet soaring by 19 percent.

"The board has previously set out a clear organic strategy for Ladbrokes," said Richard Glynn, Chief Executive Officer for Ladbrokes.

"We also stated that we would explore appropriate opportunities that may help us accelerate that process and bring benefits to our shareholders. These talks should be seen in that context."

Ladbrokes had previously been interested in buying fellow online operator 888 Holdings but terminated talks in April despite months of negotiations after failing to agree a price.

It has also held exploratory talks with software developer Playtech regarding unification while Sportingbet is itself in the process of acquiring Australian online gaming and wagering provider Centrebet International Limited in a deal said to be worth up to $190 million.
 
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Ladbrokes key offers, events and promotions across all products for this December


Ladbrokes key offers, events and promotions across all products for this December


Ladbrokes Sportsbook

This December brings a packed betting schedule with football fixtures thick and fast around the festive period. Betting on the X Factor has proved a surprise hit and with the live finals on the 10th and 11th December there is still time to get in on the action - we have links available from your account now!

From the 15th December through to the 2nd January, the Ladbrokes Darts World Championship will bring top class competition, high drama and fantastic exposure for Ladbrokes. We will be offering creative and an improved offer around this event, so keep an eye out for further details. But remember £50 Free Bet is still available.

Ladbrokes Casino

50 Free Spins promotion will continue to be available throughout December with no deposit necessary for new customers only to claim!

On top of this, Ladbrokes will be adding an extra promotion around the Darts World Championship, a massive 180 free spins based on 3 deposits!

Ladbrokes Bingo

Ladbrokes have a festive treat in Bingo this year bringing an added incentive to our great 500% Welcome Bonus. Now, customers will not only get £50 free when they spend just £10, but now they will also receive a free Christmas turkey! This added extra is available only until the 16th December so push it now while you can!

Don’t forget new customers can grab £5 free with no deposit required when they join Ladbrokes Games.

Ladbrokes Poker

This month Ladbrokes Poker is having an Apple a Day giveaway, in total 80 iPad2s will be given away and there is a range of ways to wins so every type of player has a chance! This promotion will end with a fantastic freeroll for any player who earns at least 1 poker point in December, with 8 iPads added!
 
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SPORTINGBET STILL AN OPTION FOR LADBROKES


Sportingbet has announced that it is still engaged in talks with fellow online sportsbook and gaming operator Ladbrokes


Sportingbet has announced that it is still engaged in talks with fellow online sportsbook and gaming operator Ladbrokes regarding the possibility of selling some or all of its business.

Sportingbet only recently finalised its purchase of Australian rival Centrebet International Limited, after nearly four months of negotiations, for US$183 million and is also in negotiations with Gaming VC Holdings SA over the sale of its Turkish business.

"Talks between Sportingbet and Ladbrokes are still continuing and a further announcement will be made in due course," read a statement from Sportingbet.

Under changes to the Takeover Code that went into effect in September, Ladbrokes now has until October 17 to announce whether it intends to make a firm offer for Sportingbet with this deadline only able to be lengthened with permission from the Takeover Panel.
 
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