PREPARING FOR THE RE-EMERGING AMERICA


The re-emergence of the US as a market force in iGaming provides some interesting challenges for affiliates keen on accessing the various intra-state markets


AS WE LOOK back at the landscape of the US online gambling industry over the last twelve months, it has been one filled with pitfalls and uncertainty. There have been countless speculations and forecasts from both affiliates and operators on what the future may hold for this battered market.

The reality, however, is that no one truly knows exactly when a newly regulated US market will emerge. Likewise, when there is regulation, it is anyone’s guess as to what the new landscape will look like. While this is frustrating for gambling enthusiasts and players in the US, it is equally frustrating for poker affiliates.

Unfortunately, this is not the first time that poker affiliates have faced this type of uncertainty. In 2006, after the UIGEA was passed, many poker affiliates experienced a significant reduction in their incomes when operators such as PartyPoker, 888, and Paradise Poker left the US market. Then again in 2011 after the notorious ‘Black Friday’, which left us with the abrupt closures of FullTiltPoker.com, AbsolutePoker.com, and UltimateBet.com.

Both these setbacks decimated many affiliates’ incomes whose main focus was the US. Regardless of what a regulated market will look like, most poker affiliates are ready for some sort of consistency where the American online poker market is concerned. Given the dismal state of the US economy and the enormous tax revenue potential, I think most in the industry would agree that we should indeed see regulation and legal US poker at some point in the near future. When this regulation finally does transpire, the affiliates that will reap the greatest rewards will be the ones who prepared for this new market ahead of time.

With so much uncertainty and possible scenarios, preparing for the re-emerging American market is no easy task. With this in mind, I’ve assembled a few simple things that affiliates can be doing right now to prepare regardless of how the market actually re-emerges.
 
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