WHAT'S ON THE SEARCH HORIZON?


Let's look into future-proofing your search engine optimisation strategy.


AS ANY SEARCH professional knows, search engines are not often particularly forthcoming with information. Even working for a search engine, the complex nature of the products and algorithms combined with the obligations that come with the data protection role of‘data owner’, mean that there are hard walls between teams which govern data access. Trust me. I know this from first¬hand experience.

And there’s the rub...

Whilst your SEO team should be optimising your site to succeed in search today, they should have one eye on the future to try to ensure that changes and recommendations are not business-limiting, or going to require a costly overhaul to keep pace with future developments.

One such future development that we’re particularly excited about at theMediaFlow is the concept of ‘serendipitous search’ that ‘Googler’ Marissa Mayer has been tasked with delivering.

“Whilst your SEO team should be optimising your site to succeed in search today, they should have one eye on the future to try to ensure that changes and recommendations are not business-limiting, or going to require a costly overhaul to keep pace with future developments. ”


Serendipitous search

I first became aware of this working concept in December 2009, having read a very interesting (Daily) Telegraph article about Marissa Mayer’s vision of an “omnivorous Google”. (Wise change of working-title methinks.)
 
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