THE AFFILIATE GUIDE TO WEBSITE CONVERSION


The word ‘conversion’ in marketing is probably the most important aspect of being a webmaster


The word ‘conversion’ in marketing is probably the most important aspect of being a webmaster; a word that encompasses everything that makes a great website - quality of product, quality of content, search engine optimisation, design and user experience. A website that does an excellent job of converting will have all of these areas covered and will have done a better job at this than its competitors. The word conversion can also be completely misunderstood as most people think of it as simply being a call-to-action or just improving click through rates.

WHEN IT COMES to online gambling there are a few examples of affiliate and operator websites that do things well with the majority of them having a weakness somewhere. This guide will aim to showcase some of those websites that do an excellent job of conversion and to educate you along the way to help you improve your website. There will be resources listed about the topic of conversion so you can read up on the subject and stay on top of trends.

Here is a quick itinerary of this article:

• Analysis of elements
• Websites for reference
• Resources and Tools
 
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