MICRO-NETWORK STRATEGY


Content now, in order to have value for search, needs to be rich, useful and generate traffic.


Panda changed a lot for website owners. The idea of content being ‘king’ became a completely new concept. It wasn’t just enough to create content for the sheer purpose of having it. Content now, in order to have value for search, needs to be rich, useful and generate traffic.

WITH THE LOCALISATION, personalisation, and recent freshness changes to its algorithm, Google is moving to a place where it values not only high quality content, but how that content is shared, the traffic it generates and the categorical relation to the site.
Content mega-mortals with mixed categorisation saw the biggest hits in Panda and that is not without reason. Google wants clear categorisation - it yearns for a social graph as clear as a link graph.

Another clear reality is that the social media community does not want to share thin layers of content over monetised intent. Tons of traffic lies out there for the marketers willing to look outside of their normal channels.

Building a micro-network

Step one

Break your concept into topical themes:

• Bingo
• Casino
• Slots


By breaking your topic down you create thematic categories to build a website around. It allows you to focus your content, links, and social outreach and, thus, a specific funnel for traffic that you can move (long-term) to conversion.
 
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