There’s tremendous opportunity in becoming an online gaming affiliate.

In 2011, it has been estimated that over $100 billion will be wagered online in the United States alone. Around $5 billion of that will go to offshore operators.

There’s tremendous opportunity in becoming an online gaming affiliate. Getting started is absolutely free and all you need is a computer and an Internet connection.

What exactly is a gaming affiliate? A gaming affiliate is someone who sends players to an online sport, casino, poker, bingo or games for a commission. The amount of the commission depends on the type of payment structure the online sport, casino, poker, bingo or games has. Some operators will pay for each signup and this can range from $75 to $300.

Other portals will pay you a commission on how much that player spends. These can range from 25% to 60%. These high payouts make becoming a gaming affiliate a very profitable venture.

How are the players sent to the operators? Gaming affiliates will create their own websites and place affiliate links that direct to the sport, casino, poker, bingo or games site. The affiliate’s website can be hosted on paid servers and hosting plans, or they can be hosted on free hosting sites. A few popular paid hosting solutions are GoDaddy.com or HostGator.com. A few free hosting sites are Wordpress.com or Blogger.com

Step 1: Determine Your Niche

The first step to becoming a money making gaming affiliate is to select a niche that you plan to market. For online gaming, your niche would relate to either casino games or events that are regularly bet on such as sports or horse racing. The most popular casino games are poker, blackjack, bingo, slot machines, roulette, and craps. If you already know how to play either of these games or if you have a strong knowledge of sports or horse racing, then you should start with that niche. This will make creating content a lot faster since you do not have to research the topic as you would one you had less knowledge of.

Step 2: Evaluating Your Niche

To find how competitive your niche is, you need to know how to determine the strength of a website. A site’s strength is based on its Google Page Rank, indexed pages, and backlinks.

Google Page Rank is a score given to a website by Google (based on a secret algorithm that they do not disclose). The higher the page rank, the more likely their content will display higher in Google’s search engine results pages, and in turn, the more traffic it will receive.

Indexed pages are the number of pages from a site that a search engine (like Google) has included in its
database. If a website has a large number of indexed pages, then that means it has a lot of content on its website and is most likely getting a lot of free traffic.

Backlinks are links to your website from other websites. Search engines consider backlinks a vote for a
website’s credibility. The more backlinks a site has, the higher its pages will rank on the search engines. The best way to get all of these measurements is to install Firefox, found at http://www.firefox.com, and then to install the SEOQuake found at https://addons.mozilla.org/en-US/firefox/addon/3036. This plugin will display these measurements underneath your Google search results. Search a few keywords relating to your niche. If you see the first page full of very strong websites, then you know that the niche is very competitive and it will take a lot of work to break into the top 10 results. If you see a page full of weak websites, then you will only have to do a little work to get to the top of the results page. Also, once you have these tools in place, search for variations on your niche. A niche may be very competitive in a broad sense (such as “blackjack tips”, for example), but may be more open in a more specific sense, (such as “best blackjack tips for online casinos”).

Step 3: Building Your Gaming Affiliate Marketing Website

Now that you have your niche and have any idea of its strength, the next step is building your website. Luckily, building a website has become an extremely simple process. You no longer need a college degree or technical training to build a robust and professional-looking website that can bring in traffic. There are many content management systems (CMS) that are extremely easy to install and customize, many of them free. The most popular of these is WordPress, which can be downloaded at http://
www.wordpress.org. WordPress has thousands of themes (design and content templates) and plugins (tools to improve your site in the areas you’re focusing on) to create the website that you want. WordPress is best used for blogs and is widely considered to be the #1 blogging platform. Another popular CMS is Joomla, which can be downloaded at http://www.joomla.org. Joomla is commonly used for those who want more than a simple blogging site, with various sections, categories, and user interactions. However, whereas WordPress will give you a free page and URL, Joomla must be installed on a URL address you’ve created by purchasing a domain name and web hosting space. (If you’re really serious about getting into online marketing, this is probably your best bet, anyway.) Joomla has an easy-to-use “back end”, or user control panel, that makes adding content and categories
fairly simple. Joomla has many extensions that add on to its core that create an even more complex site. Joomla also has a large number of free themes that can easily be installed.

There are many more content management systems out there, free and for purchase. A little research into this topic will yield long-lasting rewards; make sure the CMS you choose is the one best-suited to meet your long-term affiliate needs.

Step 4: Monetizing Your Site

The next step is setting your website up to make a profit: Placing advertisements, and getting it positioned in search engine rankings (this is called search engine optimization, or SEO).

Placing advertisements is the easy part. Most affiliate programs you partner with will provide you with banners and links to place on your site. And most CMS themes will allocate an area for you to place advertisements. If they do not, you may have to learn a little HTML to make space. Copy the code from the affiliate program’s website and paste the code into these ad areas.

Try to choose catchy advertisements that match the theme of your site. To find ads and affiliate programs, look to online gaming affiliate marketing directories such as www.casinoaffiliateprograms.com, which are set up to make choosing the right program easy for affiliates by breaking down programs into categories and offering an easy-to-navigate site full of information, education, and online marketing advice.

Once you’ve set up ads, you need to make sure people see those ads, and click on them. That’s where SEO comes in — and that’s a part of your content strategy, below.

Step 5: Creating Content and SEO Strategy

Now that your site is built and customized, you need to write content to attract visitors and to score placement on search engines.

Content is probably the most important part of your site. Good content is its own SEO strategy; it will bring free traffic from search engines and will convert new visitors into regulars. A few ways to decide what content to create are to refer to magazines and books on your subject and find out what kind of info is popular on the topic you’ve chosen.

On the Internet, find forums on your subject and see what people are asking or talking about. Another great resource is Yahoo Answers found at http://answers.yahoo.com/. A lot of people go here to get answers for questions that they weren’t able to easily solve through the search engines.

Take time to write clear, helpful, and easy-to-understand content that visitors will find useful. Using the Google keywords tool provided above, find the main words used by people when searching for your topic, and make sure to use all those words when writing your content as well, in order to rank highly in search engines.

Step 6. Marketing

Now that you’ve chosen your niche and built your website, you need to inform the world by marketing your site. A great way to get started is to find online directories. Online directories list sites and organizes them into specific categories. This makes it easy to find sites relating to a specific topic. The most famous directory is Dmoz, found at http://www.dmoz.org/. This directory is hard to get into, but if you can score placement here, it would be a huge benefit to your site. If not, you should at least get familiar with it so you know what a quality directory is all about. You can easily find other directories by doing a quick search for “web directory” or “website directory”.

Another way to market your site is to build relationships with other websites in your niche. Find a few websites within your industry and contact their webmasters or editors. Tell them that you have a website in the same industry and that you’re interested in either having them write an article about your website, or guest posting on their site. (Guest posting is writing an article for another website and then using it to link back to your site).

The latest trend in website marketing is social networking. Twitter and Facebook are the most popular social networks today; both have, in a relatively short time, become household words, highly popular among serious Internet users and casual online shoppers alike. How can you utilize these sites as marketing tools? Create a Twitter account and place a link on your site for people to follow you on Twitter. Find people with similar interests and add them to your Twitter feed. Post links to your latest articles or thoughts about your industry. Create a Facebook Fan page and start getting fans by networking with people with other interests and by placing links on your website to become a fan.

Step 7. Stay Ahead of the Curve

Now you have all the basic tools that you will need to become a money-making gaming affiliate. You know how to select a niche that is profitable and not overly competitive. You know how to build a site from scratch without any programming knowledge. You know how to market your site and attract visitors.

The biggest secret to becoming a money-making affiliate is: always learn. Affiliate marketing and Internet marketing in general is constantly changing. New profitable niches are popping up constantly, while new competition for existing markets is always changing. New marketing strategies are coming out to increase visitors. Stay up to date with all the latest tutorials and articles at http://partners.tennis- betfair.com/
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