LIVE CASINO - ENGAGING PLAYERS IN THE LIVE ENVIRONMENT


With the rise of technology and the Internet, a user's attention span has significantle decreased over the past


THROUGHOUT THE PAST decade, a plethora of online casino games have flooded the market. With this seemingly endless supply of games, it takes a special land of product to capture that much vaunted player attention. Live dealer solutions seek to capture and captivate players, providing them with a unique entertainment experience that sets the game apart from the standard RNG versions.

The advantages of a live dealer solution for the player, operator and affiliate are enormous. From a player's perspective, it provides them with an experience that is both engaging and fair. The ability to interact with a real person in a real casino environment empowers the player's trust in the transparency of the gaming experience he/she is being offered. It also adds to the authenticity of'live' casino gaming, where the studio or real life casino backdrop satisfies the needs of players looking for a more genuine 'casino from home' experience that they can't get from RNG platforms.

From the operator's perspective, they have a product with limitless branding opportunities; for instance, the ability to broadcast to their user base to cross market their range of products. In addition, due to the speed of technology, the games can be uniquely branded and stylised through blue screen technology.

"The ability to interact with a real person in a real casino environment empowers the player's trust in the transparency of the gaming experience he/she is being offered."

Affiliates can create custom banners with either pre-recorded video clips or an actual live stream of the games.

The streams can be customised for multiple languages, thus allowing the affiliate to target specific countries and even demographics within those regions.

These unique and customised promotional campaigns can be created to entice players and provide a much more entertaining means of promoting one's site. It is very much an innovative acquisition tool, but it is also an excellent media for player retention and recapturing lapsed customers.

The social aspect of gaming must also be considered. Blurring the lines of a private, yet social experience, the player seemingly has an intimate game with the dealer, but with the participation of players from all over the globe; all in the comfort of their own home.

As far as the entertainment factor goes, players can follow their favourite dealer through their dealer schedules to ensure that they are optimising their experience much as they would do in a physical casino. This way, there will be more interaction between the player and the dealer.

The reality of live gaming is now here. For operators, affiliates and players alike, it's the 'smart' choice for playing online.
 
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