RAISING YOUR REVENUE


Top tips for earning more from your affiliate programs.


YOU READ IT all the time: anyone can succeed in earning easy money online. While it is true that any affiliate can succeed, it certainly isn’t easy and having a concrete strategy for earning more money from the affiliate programs you promote is far more likely to get you on the road to riches than any get-rich-quick scheme.

With mergers, acquisitions and operators squeezing margins in the iGaming industry, it can be more challenging for affiliates to make a strong case for increasing their commissions. Consider these four tips for earning more from your affiliate programs.

Market across the board

If your business strategy includes creating value by inserting your affiliate links within relative content, then sharing your message across the board becomes almost mandatory for increasing your reach and, ultimately, your return on investment (ROI). (I say if because if your strategy leans more toward posting banners and less toward creating value, then marketing across the board may not have the same positive effect.)

This comes down to a strategy that we often talk about, which is essentially ‘not putting all your affiliate eggs in one basket’. This may mean that you have a blog and then share your content via social media outlets, videos, forums, newsletters and other strategic channels that allow you to spread your message to the masses and increase your opportunity. Keep in mind here that depending on what you promote, your message may do better in one specific venue over another. Therefore, tracking your campaigns becomes an important part of your marketing tactics. Knowing what methods work best for you is not only important to your long-term success but acts as part of your business intelligence, which you will then be able to share with key affiliate programs in your quest to earn more money.

It’s one thing to say that you actively market across the board to consistently attract quality players. It’s quite another to have the metrics that demonstrate how you market across the board and a breakdown of the ROI as well as the acquisition cost per player. Ask most affiliate managers which of the two scenarios would most pique their interest and I would wager the latter kind of affiliate gets more attention.

Remain targeted

In affiliate marketing, the more targeted your campaign is, the higher your chances for success. As detailed earlier, this may mean that you target specific online or offline media where you know you have the greatest chance of getting a return. Remaining targeted also implies that you are using language, tone, vocabulary and images that will have the greatest impact on your target audience. For instance, a poker affiliate and bingo affiliate will communicate with their players very differently. Using language as part of your strategy comes down to really knowing your players, their needs and especially their behaviour. A great way to see how language can affect your marketing strategy is to play with pay per click (PPC) ads. With PPC, you can rotate a couple of ads with two very distinct calls-to-action, and see which one gamers the greatest response. You can then use the intelligence that you gather across all your other campaigns.

Another way of remaining targeted is displaying banners on the right day, month, time, or around specific events and, of course, testing. As an iGaming affiliate, you may be promoting a variety of verticals, so part of your success will revolve around knowing, for instance, when it is most effective to target your casino players versus your poker players. Assuming that your landing page is conducive to both markets, you can rotate your banners so that your top slots are displaying your best banner at the best time. This may mean that you promote your casino games during the day and switch over to your poker banners at night or during the weekend. If you are dedicated to one vertical, then you can still use this strategy to promote specific games during optimal periods when you know your traffic will convert better.

Again, the goal here is to demonstrate your knowledge and expertise as an affiliate. When you can demonstrate to an affiliate manager that you have done your research, are applying it and benefiting from the results, it helps to illustrate your professionalism. You are not marketing in the dark. Rather, you are consistently tracking and measuring to ensure a more sawy marketing strategy.

Know what makes your traffic tick

At the root of most successful affiliates is a concise knowledge of what makes their traffic tick. In essence, this implies that you know the behaviour of your players and based on this knowledge, you are able to market better. If you are planning on asking for tenancy deals or an increase in your commission structure, start by preparing some answers to some key questions that are sure to come up:

• Where does your traffic come from?
• What converts your traffic - and why?
• How many new depositing players are you generating per month?
• What is the revenue generated by your players?
• What type of traffic is your site currently generating?
• How many unique clicks/impressions are you generating per month?
• What is your acquisition cost per player?

Asking yourself these questions will get you in the habit of analysing your affiliate business and then based on this information, tweaking your strategy so that your results become consistently stronger.

Make a case for yourself

Once you are confident that you are marketing effectively, successfully reaching and converting your target audience and seeing your efforts yield results, you are ready to make a case for yourself. Whether you put together a PDF, a PowerPoint, or simply gather your points in a great email, it is important to demonstrate what kind of return the affiliate program can earn on their investment in you. To support your presentation, you can also provide affiliate managers with key metrics available through your software reports. A quick screenshot of your stats and performance over a six-month period speaks volumes in terms of the quality of your players, your consistency as an affiliate and the overall value that you bring to a program.

As a last note here, while stats, results and consistency are paramount to making a case for yourself and earning more money, they are further strengthened with strong relationships. Get to know your affiliate manager by keeping in regular contact, providing feedback and creating a rapport with them so that you always remain ‘top of mind’, fust as in a job application process, your stats and reports act as your resume, while your relationship skills are like the in-person interview - so let your personal skills shine, and then seal the deal with your stellar stats.
 
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