ZYNGA AGREES DEAL WITH AT@T


Zynga strives to provide the best mobile social game experience for our players


SOCIAL MEDIA AND gaming firm Zynga Incorporated has signed a deal with American telecommunications firm AT&T Incorporated that will see titles from the San Francisco-based developer offered to millions of mobile customers throughout the United States.

Zynga revealed that games such as Words With Friends and Zynga Poker alongside customised content will be offered for download via AT&T's 'shelf for Android-powered devices beginning later in the year.

The agreement is the first of its kind between Zynga and a US wireless carrier and will see AT&T customers able to access customised content within online and mobile social games while benefitting from free credits featured in select titles and giveaways at events sponsored by the telecommunications giant.
"We're excited to be the first wireless carrier to collaborate with Zynga," said Ted Woodbery, Wireless Data, Voice and Ancillary Services Vice-President for AT&T Mobilitv and Consumer Markets.

"Speed enhances playing experiences on mobile. This agreement combines the nation's fastest mobile broadband network with a clear leader in mobile social games ultimately bringing more value to our wireless customers' playing experience."

The terms of the deal were not disclosed but the relationship will see AT&T work with Zynga to optimise customers' mobile gaming experiences. The pair have already tested several games across a range of AT&T Android devices and stated that they will "continue to explore ways to extend device battery life during game play as well as improve network efficiency for playing".

David Ko, Mobile Senior Vice-President for Zynga, stated, "Zynga strives to provide the best mobile social game experience for our players wherever and whenever they want so our partnership with AT&T will offer an exciting and easy way to access our popular mobile games."

Zynga is also hoping to raise $i billion from its prospective Initial Public Offering (IPO) after it filed with the US Securities and Exchange Commission on July 1.
 
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