AMAZON PLAYING WITH FIRE AFTER KINDLE LAUNCH


AMAZON HAS THROWN its hat into the tablet computing market with the launch of its Kindle Fire colour tablet device


AMAZON HAS THROWN its hat into the tablet computing market with the launch of its Kindle Fire colour tablet device which will cost $199 (/130) and run on a modified version of vthe Google Android OS.

Its entry to the intensely competitive tablet market will see the Kindle Fire go head-to-head with the current market leading Apple iPad2, as well as the Samsung Galaxy Tab 10.1 and Blackberry's PlayBook.

But, according to the BBC, it's likely to be the Nook Color, made by rival US bookseller Barnes and Noble, that Amazon has in its sights.

However, there have been some reservations about the seven inch screen size which, although has helped to keep the price at point-of-sale low, has proved an unpopular factor with consumers to date.
 
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