The Rise of Mobile Gambling in Sports: Changing Perceptions and Ideals

As this trend continues we will see more and more people switching over to mobile gambling from other forms

Historically, gambling has polarised opinions and suffered from a number of damaging misconceptions. From images of smoke-fuelled and dimly lit rooms to crowded bookmakers, gambling has always been plagued by negative connotations and faced criticism from individuals throughout the world. The rise of mobile gaming has been as impactful as it has been pronounced, however, with the result that it managing to change perceptions and create an entirely new image for the gambling sector as a whole.

The popularity of mobile gaming is even beginning to sway lawmakers, with a growing number of authorities now legalising the practice and looking to monetise it for the benefit of society. While the growth and impact of mobile gambling cannot be disputed, however, the reasons behind its rise are diverse and intriguing. The main advantage offered by mobile gambling is convenience, while the improved graphic capabilities and audio capacity of modern smartphones means that participants can now enjoy an immersive and realistic experience from the comfort of their own home.

With this in mind, it is clear that technology is the key facilitator of mobile gambling. Aside from the advancement of smartphone designs and mobile applications, higher performance components are also contributing towards a more engaging experience. While this may make online betting more enjoyable and accessible, however, it does not explain how mobile platforms and brands have helped to change perceptions and alter opinions.

The main factor behind this is the creative thinking that has been applied by marketers involved in the sector, as they have capitalised on the fact that gambling has now been removed from a smoke-filled casino environment and been proactive in associating their brands with popular and reputable sporting figures.

This makes for a potent cocktail of success, and one that will continue to popularise mobile gambling and elevate it to an entirely new level.

Mobile gambling is more popular than ever. Improvements in technology and the prevalence of smartphones are rapidly transforming the industry. Faster internet speeds saw casinos being taken from physical locations and into people’s homes. Now with cheap mobile plans gambling is going from computers into people’s palms, allowing them to gamble anywhere at anytime.

Why is Mobile Gambling Becoming so Popular?

The main benefit of mobile gambling all boils down to convenience. In many ways mobile gambling has an edge over gambling from a desktop PC or laptop as these require people to be in a dedicated location. With a mobile phone anyone with a few minutes to spare can quickly go into an application like Euro Palace mobile casino and begin playing in moments.

While convenience is the main reason people are flocking to mobile gambling, the big facilitator is technology. Smartphones and tablets offer large touchable screens that can display rich graphics, while fast processing power and high-speed internet connections also make gameplay quick and seamless.

People use their mobile devices not just for communication and business but also for entertainment. Mobile gambling is simply another outlet for people to entertain themselves through their devices. Sports betting using mobile devices is also on the rise as people enhance their sports-watching by placing real time bets and keeping an eye on the odds as games develop.

The Rise of Gambling Apps

Gambling apps have been a major success story for the gambling industry. Apps allow a user to have instant access to the gambling platform with one touch of a button, meaning they don’t have to go through a website and sign in to begin playing. Having apps preloaded also leads to more mobile gambling as the app is a consistent reminder that playing is only one touch away.

Gambling through apps can often be a more immersive experience, and combined with a touch screen they can provide a more interactive environment. The gambling industry also marked down a big win when the worlds largest app store, Apple’s App Store, allowed real money gambling apps to be downloaded.

Many UK gambling sites have seen a significant rise in the proportion of revenues coming from apps. William Hill for example saw a 298 percent increase over a one year period between 2012 and 2013. Gambling through apps now equates to 34 percent of all revenues for the UK-based company.

The Future of Online Gambling

The mobile gambling industry is currently taking in over $10 billion in profits each year and this figure is expected to continue rising. The huge available profits mean businesses in the gambling industry are willing to invest greater amounts and release innovative new products that will continue to drive growth.

Smartphones and mobile internet haven’t quite reached ubiquity yet however every year more people are upgrading their phones and spending more time on mobile devices. Mobile computing is still a growing market whereas the PC and laptop markets are beginning to stagnate. As this trend continues we will see more and more people switching over to mobile gambling from other forms.
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Christmas Gifts: A free daily gift for everyone from Bwin

A free daily gift for everyone

Christmas is the time of giving. And this year we’re giving away free scratchcards each and every day until Christmas Eve. Everyone can grab their daily present simply by opting in and unwrapping great prizes such as cash, bonuses, points, tournament cash and Freeroll tickets.

The first gift every day is free and players can earn more gifts by earning points. Santa’s bag is bottomless and everyone can pile up on as many gifts as they can fit under the tree.

Key points:

- Customers can grab a free daily gift simply by opting in every day
- This promotion is open to all levels of players
- The simple and engaging mechanic will make the promo attractive to sports betting customers


· Promotional period: 01.12. to 24.12.2014
· Participating labels:,
· Prize: Gifts worth up to EUR 50 cash
· Here’s how it works:

o Players must opt- in every day
o The first gift every day is free
o Players can collect as many gifts as they can by earning points

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How to Find the Best Sportsbook Bonuses

You can sign up for one sports betting site and faithfully keep to it, but consider taking advantage of as many different sign-up bonuses as possible

There are a lot of reasons why online sportsbooks have a nice edge over casinos; convenience of location (you can bet in your sweatpants from your La-Z-Boy!), time to peruse your options before deciding where to put your money down and a quieter atmosphere where you’re the only one in the queue on Sunday morning without the shouting or crowds. But perhaps the biggest draws for first-time online sports bettors are the handsome, and in some cases spectacular, bonuses deposited into accounts after initial sign-up. They’re generous and intended to both lure prospective bettors to that particular site, while also giving you, the customer, the means to make the most out of online sports betting.

However, with so many options, it can be difficult to find the best sportsbook bonus you can get and even where to start your search. You also want to be wary of bonuses that look too good to be true—in some cases, they are, and your experience can turn into a nightmare. So how do you find the best bonuses? And how can you maximize the benefit so every game turns into a payout? All it takes is a little know-how.

Do Your Homework

If school wasn’t your thing and you got by on as little homework as possible, take heart: this is the kind of at-home research and studying that literally pays off. Look for sports betting forums and online sports betting reviews to see what everyone is saying about the insane offers they’ve found. The more you learn, the better your odds are of finding the best bonus. Search for betting sites and advance the search settings to sort the results based on bonuses or click here to skip the search and start betting.

Types of Bonuses

The two most common bonuses are percentage bonuses and flat bonuses.
- Percentage bonuses match your initial deposit and range from 10-100%. For example: if you sign up for a sports betting site that offers a 50% sign-up bonus, and you play with $200 of your own money, your account will read $300—reflecting your $200 deposit plus $100 (or 50%). Of course, the best options are the sites offering a 100% match; however, keep in mind that most sites will place a ceiling (or limit) on your initial deposit amount. Some of the most competitive sites even offer “rollover” on bonuses up to five or six times.

- A flat bonus is a specific dollar amount offered upon sign-up, regardless of your initial deposit. If you’re new to sports betting, this is the better option, as you can keep your deposit low and use the bonus toward a bet. In order to stay competitive with all the other sites, flat bonuses are at least $100.
The bottom line is that sports bonuses are great for both the betting sites and you, as the competition for your business is high and you will always have options. If you find one that doesn’t look good…on to the next!

Last Thoughts

You can sign up for one sports betting site and faithfully keep to it, but consider taking advantage of as many different sign-up bonuses as possible. You’re not limited on the number of sites you sign up for, though you should be cautious and be careful that you don’t strain your finances.
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