OPTIMISING YOUR TRAFFIC FOR LIVE CASINO PRODUCTS


The live casino industry has provided numerous advantages to players that weren't previously available with standard RNG Flash casino offerings.


Since its inception, the live casino industry has provided numerous advantages to players that weren't previously available with standard RNG Flash casino offerings.

WITH LIVE casino games, not only does the element of 'live' add an extra buzz to the gameplay. but the player can also build a bond with a particular dealer, and see with their own eyes that the results appear to be fair, rather than relying on statistics provided by the actual casino. This results in increased brand loyalty meaning that players have a higher average value than they do at a Flash-only casino. It is not surprising, therefore, that this has captured the attention of some of the industry's top affiliates.

In a classic case of'adapt or potentially be left behind', affiliates have had to decide the most effective way to optimise general and targeted traffic to convert for these brands. Some have just thrown a live casino in their homepage bonus table, while others have added a hastily assembled live casino page. The question to be posed is whether this approach is costing potential conversions; i.e. does this growing industry sector need a little more thought put into how it is advertised by affiliates?
 
printer friendly LAN_NEWS_24email to someone
  Login to rate

AFFILIATE COACHING CASE STUDY: E-SPORTBETS.ORG


We explain how we analysed the site and find areas for improvement


NOT ALL AFFILIATES I critique are enthusiastic about their topic or eager to pot in the necessary time to fix things. Mitko. the affiliate, explained how long the site has been up and running for, and the nature of the content and the results (which is traffic but no conversions). The website uses the Wordpress content management system (CMS) with a paid theme/ template. Since this is a site focusing on football (soccer) and is a sportsbetting information site, I brought in Dealer Dan from AffihateBible.com, who has more experience in sportsbetting and, later on, Kay Schaefer who is an SEO for ksom.es.

Before we explain how we analysed the site and find areas for improvement, you can hear from Mitko himself on our work: "Before John. Dealer Dan and Kay came along. 1 used to focus mostly on football previews and, although they included betting tips, the sitemap and the keywords targeted mostly visitors that did not care about betting. They literally opened my eyes, and I started focusing more on sportsbook promotions, changing the whole sitemap, and the structure of my posts. We also worked on few design tweaks like the Top i o Sportsbooks widget, plus some inner Knlring. The result? For two years, 1 made almost nothing; very few sign ups, and even less deposits. However, since these guys started helping me, clicks raised, sign-ups started showing... deposits as well."

The information we needed to get started and identify the problems was a sample of Google analytics data plus a bit of stats feedback from the affiliate programs, such as number of impressions, clicks, sign-ups and deposits. We also used dropbox.com cloud storage to share and update files for collaboration. We discussed every aspect of the website and areas to improve including SE0, content strategies, design and conversion.

Before starting on the website, the analytics data showed around 250 visitors per day but we knew this wasn't converting traffic. The site had a PageRank of two and has been running for two years with very consistent blog posts all about football. An established site like this has potential and will respond faster to changes than a newer site or a neglected one. In this critique, we look at every angle of improving the site and I hope you learn something from this that maybe you can apply to your affiliate site as well.
 
printer friendly LAN_NEWS_24email to someone
  Login to rate

Social media acquisition has been a waste of time. Now what?


Explains how to position ZMOT, so both affiliates and operators can use this knowledge to their financial advantage and finally put to rest the notion that social media is where to immediate returns


In the first of a two part analysis, Nick Garner explores the far reaching implications of Google's new market
research around something called the 'Zero Moment of Truth' (ZMOT). He argues that it's time to re-evaluate your social media acquisition strategy and steer your resources towards the Zero Moment of Truth. He explains how to position ZMOT, so both affiliates and operators can use this knowledge to their financial advantage and finally put to rest the notion that social media is where to immediate returns.

Why is social media acquisition such a bad way of generating direct revenue?

For the sake of clarity, let's define what's accepted as 'social media'. Wikipedia defines it as, "The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Social media are media for social interaction, as a superset beyond social communication, but mainly still communicating just interactively using ubiquitously accessible and scalable communication techniques."1
The relevant part of this is 'interactive dialogue'. Social media is an online conversation. The disappointing thing for marketeers has been the poor direct return on investment when they try to be a part of this conversation. Typically, companies will build applications, or work their Facebook pages, however, none of this directly influences a buying decision; it only stimulates a buyer in the same way brand marketing does.
Of course, many argue that Facebook does make them money through its pay per dick ad campaign, but this is just paid-for marketing.

Ultimately, because users aren't sharing opinions on products and services in a structured way, other users don't visit Facebook to help decide on what item they should buy. This is a consistent theme across social networks and even microblogging sites like Twitter.

There are places on the Internet where users give their opinions on products and services in a structured way and it happens to be outside the 'walled garden' of Facebook. The 'Zero Moment of Truth' explains this other 'marketing space' and how you can create a strong mental construct around this new idea.
 
printer friendly LAN_NEWS_24email to someone
 7.0 - 1 vote  Login to rate
Making money on BetFair and other bookies (Russian) .::. The best collection of nude sports pictures and video
WTA tennis fotonews - Premier tennis foto news website featuring WTA and ITF stars
Joginsoft 2008-2014