Why not try something new this time around? In celebration of 2012

1. Set a goal

Setting goals keeps you on track. Create a roadmap for your success by writing everything down; make it concrete, so that if ever you fall off track you will be able to guide yourself back in the right direction. No one is perfect, so attack your shortcomings head on and help improve your business.

2. Share your knowledge with the community

We need to promote working together as part of a collective iGaming community. Share your knowledge, insight and experiences, leverage expert advice and relationships, and ask for help when needed. Perhaps you can team up with someone who may have strong skills in an area where you may lack and vice versa. For example, you may have strong SEO skills and may be less proficient with social media. We are all in this together and we need to work in-sync to improve the industry.

3. Make time for more A/B testing

Like going to the gym, this is something you know you should be doing yet seem to struggle to action. Set aside time each month to run A/B tests on different page formats, calls-to-action, banner sizes and placement, text link colour, etc. Google’s Website Optimizer is at everyone’s disposal and is easy to use. Your website is an important tool; make it a priority to assure it is the most effective that it can be.

4. Mobile marketing

We have seen many marketing trends throughout the years and mobile marketing has proven to be one of the fastest growing. It is predicted that by 2015 mobile marketing will see an all around explosion in revenue. Mobile gaming is without a doubt one of the key markets in the iGaming industry right now and firms should be looking to begin optimising their mobile performance.

5. Read the terms and conditions

The terms and conditions of an affiliate program is an essential agreement. This is a contract binding yourself and the operator with whom you partner. If you assume that every program has similar terms you may end up surprised when you are suddenly faced with a term that does not fit into your business model. As an example, you may promote via PPC but suddenly discover six months into your partnership with the affiliate program that it does not allow this method of promotion. Protect yourself and read the fine print.

6. Try new things

Out with the old in with the new... sometimes when you feel that you are in a rut, the easiest way to spruce things up is by trying new things. Why not try new marketing avenues? There are so many affordable options at your disposal and 2012 is a great time to see what is out there. Here are some examples of marketing venues you can explore: Facebook advertising, Google +, blogging, press releases, panda algorithm... the list goes on. Without exploring these marketing channels, it can be challenging to keep up with the rest of the industry. Take a chance and see where it leads.

7. Jump on the infographic bandwagon

It has been said that when running an affiliate website you must increase your traffic to increase your revenues.
An infographic is a new trend that is all the rage. This new form of visual representation stems from the fact that the human brain processes images three times faster than text. In order to create a successful infographic make sure to keep it simple. Don’t overwhelm your visitor with an abundance of colours and text. Furthermore, try not to use this infographic as a sales tactic. The goal is simple: it’s all about information. And finally, take into account that all information used in the infographic matches and/or represents the content on your website.

8. Leverage events

Take advantage of popular or global events such as the 2012 London Summer Olympics that will be taking place in August. This type of worldwide event, when used properly, can help you attract new visitors and increase your traffic. Adjust your banners in conjunction with events such as the Olympics or any other sporting event. To entice your visitors, you can offer promotions and prizes such as tickets or memorabilia. Social media can be used to spread the word. You can also engage users on your site by running competitions. Get ahead of the game and start your marketing campaign early; these events are time sensitive so it’s important not to miss the boat on this marketing opportunity. Do be mindful of the misuse of trademarks, copyrights and intellectual property.

9. Quality not quantity

Choose your affiliate programs wisely by picking partners that are aligned with your interests and goals. It is better to focus on suitable programs and develop these relationships than spread yourself too thin. Too many affiliates make this first mistake of taking on numerous partners and then quickly realise that they cannot manage significant traffic generation and referral in equal measure and give up fairly quickly. Don’t jump the gun, take your time.

10. Use your software

Your affiliate program’s software can be used for more than calculating commissions and tracking traffic. The right software will also provide you with valuable data that will help you measure the effectiveness of your marketing efforts. If the right data is provided you can focus on what works best, and drop what doesn’t. The right software can be highly effective in optimising your campaigns and improving your performance.

The great challenge in a New Year’s resolution is to follow it through consistently. If you can gather enough willpower and motivation, you will be able to make changes and improvements to your business and overall success.
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