Are casinos stealing my commissions or players?


This question is on the affiliate's mind from the moment they start sending web traffic and don't see the same conversions compared to other casinos.


This question is on the affiliate's mind from the moment they start sending web traffic and don't see the same conversions compared to other casinos.

"If the casino has more than one property under the same umbrella, enquire about its cross marketing activities and if you get the credit from all traffic conversions."

In general, a casino would want to build a long-term relationship with the affiliate and pay commissions on your player's referrals. If you are happy, they are happy. Unfortunately, there are some online casinos that might not have the intention to steal commissions/players but might fall into that category by setting up a tracking system that doesn't track new player referrals and returning players when they occur.

There are a few things that an affiliate should do to prevent this. Here are some of them;

• Cookies: ask the casino/affiliate manager for their cookie expiration/time frame. Cookies are set for a period of time (determined by the casino) that will track from the moment a player clicks on a link and will continue to track when the player returns at any point during the life of the cookie. Sometimes cookies can be blocked. Some people actually turn off their cookies to protect their privacy. This means if someone clicks on a link (banner/text link with an affiliate ID) to the casino website, no cookie would be created and no referral and commissions would be created.

• Database storage: this tracking system is one of the best to track returning players. After someone has been initially tracked by a cookie, the information of the player and your affiliate ID will be stored on a database. This way, if the player decides to delete their cookies, you will continue to receive commissions on those referrals.

• Cross marketing: find out if the casino has more than one casino under the same umbrella. If it does, enquire about its cross marketing activities and if you get the credit from all traffic conversions (i.e. downloads, registrations).
 
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