BUILDING A NICHE OLYMPIC BETTING SITE


Creating a website for a niche such as betting on the Olympic Games can be as problematic or simple as you make it, depending on your approach and how you tackle the process


As the UEFA Euro 2012 football tournament concludes, the next major sporting event on our horizon is the summer Olympics in London. Creating a website for a niche such as betting on the Olympic Games can be as problematic or simple as you make it, depending on your approach and how you tackle the process. Using Euro 2012 as an example, it is possible to create such a niche site and generate decent rankings, traffic and commissions. This article will explain the processes you can undertake to get a niche site off the ground - especially for sporting events that are either seasonal or occur on two or four year cycles - and how to get the most out of it. You can apply many of these principles on future websites, whether you want to try an Olympic betting site or something like the 2014 World Cup.

LOOKING AT THE problem objectively, the solution is somewhat simple: create a website that is optimised, write really good content and build links for it. The good news is that, theoretically, niche sites have less competition so by creating the pages you have an easier chance of ranking well. Conversely, if you tried to create a generic casino portal, the competition is tough; their sites are well established, they have thousands of pages and thousands of links... sometimes more. With a niche site like Olympic betting, you still have a chance to create a website, get content and links and see traffic come in. You can also apply these steps on other niche sites for future sporting events.

Here is a breakdown of the steps towards creating your niche site:
• Creating a website
• Content and conversion
• SEO, link building and traffic
 
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