SOCIAL MONITORING


How to monitor and measure the effectiveness of your social media


SOCIAL MEDIA IS a way of life. In one minute, there are 30 hours of video posted on YouTube, 100,000 Tweets, and six million Facebook page views. Businesses who don’t participate in social media are missing out on communicating with an increasingly large number of customers. In fact, from 2009 to 2010, Facebook added 100 million users - a 145 percent growth rate. By comparison, in 1997, the entire Internet had only reached 50 million users.

However, the problem is that unlike traditional marketing and advertising or even search engine optimisation (SEO) and search engine marketing (SEM), it’s incredibly challenging to measure the impact and value of social media - especially when you consider all the channels out there. Facebook, Google+, Twitter, Delicious, Linkedln and StumbleUpon, just to name a few of the top social media sites, all have different users and different benefits. So how do you compare and quantify social marketing? Do you know the number of Facebook ‘likes’ vs ‘shares’ vs 'comments’ for your website? Do you know how this compares with your competitors? Can you combine this with detailed analyses of Linkedln, Twitter, Google+, Delicious, and StumbleUpon?

Here are a few things to consider when developing your social media measurement and monitoring metrics.
 
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