ONLINE POKER: DEAD OR ALIVE?


With online poker traffic and revenues on the slide, is it premature to be sounding the game’s death knell?


BACK IN THE mid-‘noughties’, online poker’s rocketing appeal seemed unstoppable. Everyone from inveterate gamblers to betting virgins were logging- on in their droves to go mano-a-mano across the virtual felt. Suddenly, this old cowboy card game had become an office ‘water cooler conversation’, and gaming operators scrambled for a piece of the big juicy poker pie. A gold rush had arrived.

Of course, any boom is usually superseded by a bust. Whilst opinion is divided as to whether online poker is on a downward trajectory or merely stalling on a plateau, the fact remains that 2011 could be classed as the game’s annus horribilis.
 
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