ADVANCED WORDPRESS OPTIMISATION STRATEGIES


How to fully optimise WordPress for best possible results


“WordPress installations are a very, very popular target for automated hacking attempts and if you’re not protecting your properties, recovery is a huge amount of work”


SO, YOU’RE ALREADY rolling with WordPress but want to take your site to the next level by massively improving traffic? Good, then don’t miss this session - I’ll bring you the latest tips and advanced strategies to outrank your competition as well as constantly increase your search engine traffic.

WordPress SEO as a foundation

At its core, WordPress is pretty well- optimised, however, that’s not enough if you’re working in highly competitive markets. That being said, we’re having an in-depth look at WordPress SEO by Yoast (which definitely is my favourite SEO plug-in as of now) and I’ll talk you through settings for maximum SEO value. We’ll be touching on issues such as indexation controlling (do you really need categories and tags? What about author-profiles?) as well as areas such as redirects and canonical tags, XML sitemaps and much more.

“At its core, WordPress is pretty well-optimised, however, that’s not enough if you’re working in highly competitive markets. ”


Performance is key

This is true, especially since Google started evaluating page-speed as well as CTR and bounce-rates. If your site does not respond fast enough, you're done. You’ll get outranked because of losing directly against other results shown at that same search result page. We’re talking about stuff like caching, using content delivery networks (CDNs) but also how to optimise your WordPress theme (including all those JavaScripts and CSS files) for maximum performance.

WordPress on autopilot

Maintenance is crucial. WordPress installations are a very, very popular target for automated hacking attempts. And results are not pretty: if you’re not protecting your properties, recovery is a huge amount of work. We’re talking about automated back-ups and recovery - and also how to keep your WordPress installations updated and secured by using the appropriate plug-ins, tweaks and settings.

Improving tracking and engagement

The number of marketing channels and especially the methods within those channels are constantly growing. You’ll be getting traffic from a broad range of sources - but do you really know which traffic works best? Which converts, which does not? We’ll be talking about a proper tracking set-up - but also on how to increase engagement: social sharing, printer-friendly stuff (for guides, etc), welcome boxes based on referrers, properly setting up RSS feeds - just to name a few topics.

But please, definitely make sure you know how to set-up and use WordPress - we’ll be touching on some advanced topics at the Super Show and without this basic knowledge, it might be difficult to follow.
 
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