The gaming space could become very interesting again soon if the United States starts to allow online gambling in a more open fashion

I HAVE ALWAYS been a proponent of taking advantage of co-op affiliate marketing. I understand the fear of losing that tenuous connection to your down-the-line versus short-term profits, however the two do not have to be mutually exclusive. If you develop relationships with products and services vendors that your audience want yet do not directly compete with your own services, you have the chance to broaden your revenue streams. This is real added money in your pocket. Here are some examples:

1. The direct related products

Poker, roulette and other casino games have items like chips and cards; bingo has those big markers and they all have odds charts and handicapping and tip sources.

You know your space (or should to be truly successful), so find the ones that apply to your people and add them to the confirmation emails of deposits or other converted response letters or landing pages. Test them this way first; those that prove really profitable can then be added to your website pages and developed into a solid secondary income stream. Don’t forget to add them to a separate list and include your main product offering in that ‘thank you’ email.

2. Start affiliate programs

When you look around for those complimentary industries and do not find any with affiliate programs, you can approach one or two of them and offer to start and run an affiliate program for them. The advantages here are that they will cover the expenses and many of the cost points that you would pick up if you tried starting a business like theirs by yourself. Just make sure you are paid to develop the network and then take commissions on the sales; if they want a ‘no compete’ you want an equitable contract given the specialised knowledge that you bring to the joint venture.

Affiliate marketing is undergoing a resurgence, so many industries would love to start a program but neither have the requisite understanding nor the in¬house people to implement it. Ask... the worse you can be told is ‘no’. Some maybe building a program and you could beta test and work a better commission for being there at the start.

3. Profiting from offline versions

Online gaming has offline equivalents and unless you are one of the taxi drivers getting commissions for delivering drunks (players), you need to look at little broader. Have you written reviews of all the casinos you have visited, or information pages of every land-based venue in your niche? You can join programs with airlines to sell travel. You can join one of the hotel affiliate programs to add accommodation bookings.

You can also go through your email lists and group by geography and offer trips - package together and go along and provide tutorials as part of your add-ons.

Books and signed collectibles can also act as incentives (or related products available online from an offline source)...
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