What do you need to know about SEO?

FIRST OFF, SOMETHING you certainly should already know is that it’s a tough industry, easily one of the most competitive for search engine results page (SERP) space that exists. But don’t let that put you off; as long as you’re willing to put the work in there’s no reason why you can’t still succeed, and the reason it’s so competitive is because it pays so well, so it’s more than worth it.

Brand building

Branding has become of utmost importance with regards to organic search, from social presence to branded links. For a newcomer site this will be especially important; it’s all about trust and in the eyes of Google, branding means credibility.
You need to choose a domain that you can build a brand around then start getting your name out there with social and PR pushes.

Content - things are different now

Since the first Panda update back in early гоп, you now need to offer real value to the users. You can’t just have a website or web page doing the same as everybody else, providing text based information that says the same thing as all of your competitors say, just with different words.

You need to be original, you need to offer widgets and features, videos and images; you need to stand out from the crowd. The trick here is to look at your website as if you were a user searching for what it offers. Imagine that you land on it for the first time. What do you think? Be honest with yourself. Does it cut it? Is it any different from all the others? Aim your site at the people; if you do that well enough and they like it, then Google will too. Is it good for the user, or just full of banners for monetisation purposes?
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