THE FIFTH ANNUAL iGB Affiliate Awards ceremony brought together over 500 people from the industry to honour some of the best programs, affiliates and personalities from the hugely dynamic affiliate sector of the iGaming marketplace

As always, the black tie event was the curtain opener to the LAC conference and expo and was again held in the splendour of The Brewery where guests were guided through the evening by comedian and compere, Miles Jupp.

We look back at the night in pictures and detail all of the winners of the coveted awards on the night.

The 2012 Awards Winners and Judges’ Comments

Best Affiliate: Casino

View from the judges: The award is down to their impressive work within social media on top of their consistent innovation in the market. The site is extremely professional and well designed and the panel was particularly impressed with the complaint system for both the casino and player.

Best Affiliate: Poker

View from the judges: This award demonstrates that not only are they one of the biggest poker affiliates in the market but that they provide such a highly valuable service in educating the masses about online poker. Poker Strategy is a significant source of information and an enormous asset for all poker operators and the wider gambling industry.

Best Affiliate: Sportsbetting

View from the judges: The judges were highly impressed with how OLBG have developed and activated one of the UK’s busiest and best converting betting communities. The management team were also found to be extremely approachable and professional, consistently focusing on how the broader industry trends could be utilised in their business.

Best Affiliate: Bingo

View from the judges: As one of the longest serving and most established bingo affiliates the judges were particularly impressed with the reputation and brand power of Which Bingo. The 2011 makeover of the site was also deemed to have vastly improved the user experience and the development of a highly effective SEO strategy had also been considered as a key factor.

Best Affiliate: Non-Traditional

View from the judges: With over 2.7 million views, their weekly newscast is the most- watched and most-distributed video in the online gaming industry. J Todd was singled out for his no-holds-barred opinions and genuine love for the industry, a key ingredient that makes APCW’s footage so popular.

Best Overall Affiliate

View from the judges: Simply, Oddschecker is one of the biggest odds comparisons sites in the world, but they also consistently deliver both volume and quality player growth.
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