We access the landscapes in the US and the UK

The latest market data from Experian Hitwise gives us a structured breakdown of the target audiences within some of the major international markets. Here, we assess the demographic data sets that can better inform us about the gaming consumers affiliates regularly market to.

THE WEBSITE AND industry demographic reports from Experian Hitwise provide iGaming companies with an analysis of the consumption of industry products by country, sub-regions within those countries and a profile of the consumers visiting their sites. The latest report is cast over a four week period ending on July 2, 2011, and details activity for the gaming markets in the US, UK, Australia, Hong Kong and Singapore. Here, we access the landscapes in the US and the UK.

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