Affiliate Networks

Affiliate start-ups: why networks offer vou an effective platform to build your business.

Affiliate marketing newbie? Where to start?

Affiliate marketing can be a daunting industry to get into; it can seem quite cliquey and unfriendly at first. So where is the best place to begin?

When you first start out as an affiliate or an affiliate company, there are lots of things to consider; industry, niche, best campaigns to promote, campaign descriptions, whether you’re getting the best rate of commission in addition to all of your day- to-day concerns.

Signing up with every single affiliate program out there takes a long time and wastes all those important ‘man hours’ that could be spent earning money and promoting campaigns. This is where affiliate networks really come into their own.

What is an affiliate network?

Affiliate networks act as a trusted third- party who will track and report all sales and traffic from ads and links. They send monthly payments, and often provide online tools to help affiliates optimise their performance. Most importantly, networks also provide webmasters and email marketers access to hundreds of affiliate programs in one convenient location.

When you sign up to an affiliate network you are assigned your own affiliate manager who will usually work with you on your overall plan. They will discuss what types of campaigns work best for your business model and some will ‘hand-hold’ most of the way.

At a network, you can easily pick up multiple campaigns from lots of brands, and trial different types of offers such as CPA, RevShare and CPL (cost per lead) to see which work best with your type of traffic. Networks are also very good at encouraging your activities and, on some campaigns, can offer tiered payment structures to boost your sales as well as other incentives such as prizes.
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