THREE PROVEN SOLUTIONS TO GAIN PROFITABLE


Search engines such as Google have revolutionised the way the Internet is used to the point where it is hard to image browsing without them. However, for most users, little thought goes into what determines the order of search results


Search engines such as Google have revolutionised the way the Internet is used to the point where it is hard to image browsing without them. However, for most users, little thought goes into what determines the order of search results and even the more technology-sawy might find their knowledge on search engines somewhat lacking.

MOST LARGE COMPANIES have experts in charge of their digital marketing to ensure they appear at the top of all relevant search queries. This is particularly important in the gaming sector where competition is high and new online technologies are adopted rapidly. To a new or even experienced affiliate marketer, the world of keywords might at times seem a little confusing. In order to attract relevant traffic and conversions, it is crucial to understand how Google match types pair keywords to search queries.

Keywords and search queries

A search query is commonly understood to mean any potential phrases a user types into a search box. The term ‘keyword’ is used in relation to phrases that are placed in a Google AdWords account to match a search query. It might seem obvious, but understanding the difference between these two is the starting point for every affiliate marketer. Google’s keyword match types are divided into three categories: a broad match, a phrase match and an exact match. Using the phrase ‘online casino’ as an example, the below graphs demonstrate the correlation between the search queries and whether an ad will show up in the results.

Broad matchSearch query Will my ad show?
online casino v
online casino games v
online casino uk v
casino online v
uk casino online v
online uk casino v
online uk casino games v
 
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