“Almost overnight, the Internet’s gone from a technical wonder to a business must.”

“Almost overnight, the Internet’s gone from a technical wonder to a business must.”

THE EVOLUTION OF social media has been slow, but forceful - from a handful of communities to where it stands now, as a multi-billion dollar industry.
It has consumed the market, fuelled by advancements in technology. Social media has become a mainstream channel for business communication and market interaction. It facilitates the customisation of marketing personas for targeted audiences on a more effective social media platform.

Affiliate marketing

Ecommerce binds affiliate marketing and social media. Affiliate marketing through social media has facilitated the expanse of marketing reach to an altogether different stratum, where applied science combines with commercialisation with a dash of social media tactics to advertise on a global scale. Social media marketing is becoming an important medium for brands to communicate and build relationships with consumers.

There are certain things that you, as an affiliate, should keep in mind when it comes to social media marketing:

• People talk about products or services they like. If something is not worth talking about, it's not worth market time.
• A product gets recommended by a friend on a social networking site and people start following suit. This is when ,Facebook, Linkedln or Twitter comes into the picture.
• As opined by an insightful businessman, “Linkedln is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.” They help in brand engagement and market productivity.
• Targeting the right audience is important. Customers constitute the marketing team. Aim for customer satisfaction, and landing among the stars is guaranteed.
• Content management is crucial for marketing. Content drives conversations. Engage through conversations to market a brand or increase visibility. Content and the distribution of content is a key step in brand promotions.
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